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1. Fundamentos de Marketing. Kotler & Armstrong, 8va. Ed. Pearson Prentice Hall. Course Compass.
2. Wikipedia.org
3. Advanceconsultora.com
4. Mercadotecnia. Carmen Castro Corrales. Facultad de Contaduría y Administración, Universidad Autónoma de San Luis Potosi, S.L.P. México, 199 

Referencias

  1. Shawn Grimsley (2018). What Is Business Environment? – Definition & Factors. Study.com. Tomado de: study.com.

  2. Business Around Us (2018). BUSINESS ENVIRONMENT Module 3. Tomado de: download.nos.org.

  3. Maximilian Claessens (2015). THE MACRO ENVIRONMENT – SIX FORCES IN THE ENVIRONMENT OF A BUSINESS. Marketing-Insider. Tomado de: marketing-insider.eu.

  4. Oxford College of Marketing (2018). The Impact Of Micro and Macro Environment Factors on Marketing. Tomado de: blog.oxfordcollegeofmarketing.com.

  5. Brock University (2018). Analyzing the Macro Environment. External Analysis Research. Tomado de: researchguides.library.brocku.ca.

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